By a parent who knows exactly what that moment feels like.
It stops your heart. One second they're there, and the next they're not, and your whole body shifts into something you've never trained for. You're not running on protocol — you're running on adrenaline and fear and a mental map of your neighborhood that you're suddenly realizing you don't actually have.
Your mind zeros in on what to do next. But there's no script. You're calling your spouse, checking the backyard again, scanning the street — all at the same time, all while trying to remember which direction he went the last time. You're not a first responder. You're just a parent.
Non-verbal plus eloper is one of the most dangerous combinations a family can face. Not because of anything your child did wrong — but because of the gap between what first responders are trained for and what your child actually needs. They can't say their name. They won't respond to commands. They may run from a stranger in uniform. That gap has consequences.
I looked for a tool that could close it. Something built for this exact situation — not a generic missing-child form, not a binder in a drawer somewhere, but an address-specific, hazard-ranked, dispatch-ready document that a parent could hand a 911 operator before the call even connected. It didn't exist.
So we built it.
Not a researcher studying the problem from the outside. A parent who lives inside it.
We have neurodivergent kids. One is non-verbal. One elopes. The overlap of those two facts is what this tool was built for. I'm not a researcher studying the problem from the outside.
Military background in information analysis. When I look at a neighborhood, I'm not seeing streets — I'm seeing access points, water features, terrain breaks, and decision corridors. That's what ETI is built on.
Our family and team are based in Eastern Iowa. Every map is designed, processed, and printed in Iowa. When I say local families, I mean it.
Think of it like a fire escape plan — but for your neighborhood, your hazards, your child's specific tendencies. It doesn't generalize. It doesn't give you a city overview. It takes your address, your child's profile, and the terrain between your front door and the nearest water hazard, and turns that into something a first responder can act on in the first two minutes of a call. Before the panic sets in.
I built this for families in my community first. If you're in the Des Moines metro, western Iowa, or anywhere a first responder might not know your child's name — this is for you.
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